About me
I’m a Washington, D.C.-based creative director and editorial leader with over 20 years of experience in social media, TV, print and advertising. I am expert at producing engaging, impactful, and data-driven content across multiple platforms and channels.
I’m the EP of the new “Let’s Eat” series at Sinclair.
I currently work at Sinclair Broadcast Group, leading a new national editorial food & travel vertical that’s creating content for social/YouTube that then gets repurposed on linear. With my new team we are planning to roll out several new channels this year and expand into fast channels and TV series in the near future.
I relocated to Washington D.C. from Seattle, and in my first year here I worked as a freelance creative director/editorial director for agencies like Prophet and former employers like The Seattle Times as well doing a few freelance travel/culture assignments for various publications.
Before moving to D.C in early 2023, I led the ST Content Studio at The Seattle Times, the third largest independent newspaper in the US. In three years I built a thriving business that functioned as a full-service creative and editorial agency inside the PNW’s largest newspaper company. I developed and executed multimedia campaigns for clients such as Delta Air Lines, Amazon, Paul Allen’s AI2, Whatcom County, and oversaw the editorial operations of a new entertainment site (TheTicket) I developed and created.
From my previous positions at Condé Nast, Mustache, Ish Entertainment and MTV Networks, I have extensive experience in TV, OTT, and digital video content development, working with brands such as Bon Appétit, Vogue, Condé Nast Traveler, Expedia, Viceland, The Travel Channel, Discovery and more.
What I do, and have done…
Big picture
In all my work. my aim is to create dynamic content that leverages intelligent approaches to programming, distribution, user experience, and responsible technology to achieve the desired objectives. I am also particularly proud of the many talented people I have hired, managed and mentored along the way.
My core competencies include creative direction, brand strategy, team management, content strategy, branded content development, video production, budget oversight, business development, writing and editing. I’m also currently working on my first feature-length documentary (Rubondo) which I plan to release in late 2025.
On a personal note, I am married to Nathan Lump and we have an adorable, stubborn dog named Marco.
Below is a selection from my instagram account, @runnette.
