About me
I’m a creative director and editorial leader based in the Washington D.C. area with over 20 years of experience spanning social media, television, print, and advertising. I specialize in hiring and leading dynamic teams with diverse talents to create visually compelling, authentic, and culturally resonant content that connects with audiences across multiple platforms and channels.
A little about me…
In 2025 I quit my job at Sinclair and restarted my production/consulting company, Makemake Ventures LLC, to resume freelance writing and to work on a favorite documentary project that was lost in the pandemic shuffle, Rubondo.
The job I left at Sinclair Broadcast Group was as the leader of a national editorial food & travel vertical. I hired and led a team of 10 creators, editors and producers who made daily content for social/YouTube that then got repurposed (upcycled) to linear TV. With my fantastic team of content creators, including social media superstars I recruited (Monti Carlo and Hunter Hulbert), we passed over 250k followers across all social platforms in less than a year, and had already created a couple of TV series by the time I moved on from the company.
Prior to that, I created and led the ST Content Studio at The Seattle Times, a creative agency inside the third largest independent newspaper in the US. In just three years I built a thriving business that functioned as a full-service creative and editorial shop. With my team of eight employees and dozens of freelancers, I developed and executed multi-million dollar social/video/print campaigns for clients such as Delta Air Lines, Amazon, Paul Allen’s AI2, Whatcom County. I also oversaw the editorial operations of a new entertainment site (TheTicket) I pitched, developed and then created.
From my previous positions at Condé Nast, Mustache, Ish Entertainment and MTV Networks, I have extensive experience in TV, OTT, and digital video content development, working with brands such as Bon Appétit, Vogue, Condé Nast Traveler, Expedia, KLM. Visit Holland, The New York Times, Stella Artois, Google, Goop, Marriott, The Travel Channel, Discovery and more.
My core competencies include creative direction, brand strategy, team management, content strategy, branded content development, video production, budget oversight, business development, writing and editing. I’m also currently working on my first feature-length documentary (Rubondo) which I hope to finally release in late 2026.
On a personal note, I am married to Nathan Lump and we live just outside of Washington D.C. with our dog, Marco.
Past projects
Below are selection of some favorite past projects.
Position: Editorial Director, Food & Travel Content, Sinclair Broadcasting
Date: 2024-2025
Trailer for a social/TV series I created called “Let’s Eat!” which has already racked up over 5M views across platforms. Quickly became among the the top 5 most watched social series for Sinclair, and the only one to generate income.
See more of my web editorial/social handle work here.
Position: Creative Director, Seattle Times Content Studio
Date: 2020-2023
Trailer for award-winning branded content series I created for Bellingham/Whatcom County starring Mr Charming aka Rick Steves. Got millions of views and was written up by Condé Nast Traveler, Afar and Travel + Leisure.
See more of my branded content work here.
Position: Head of Content, Mustache
Date: 2015-2017
Trailer for award-winning editorial Vogue series—CFDA/Fashion Fund—which I executive produced with hosts Anna Wintour and DVF among others.
See more of my editorial content & documentary work here.
