About me
I’m a Washington, D.C.-based creative director and editorial leader with over 20 years of experience spanning social media, television, print, and advertising. I specialize in leading dynamic teams with diverse talents to create visually compelling, authentic, and culturally resonant content that connects with audiences across multiple platforms and channels.
What I do, and have done…
I recently quit my job at Sinclair and restarted my production/consulting company, Makemake Media, to resume work on a favorite documentary project that was lost in the pandemic shuffle, Rubondo. I have also taken on a few new (fun) freelance writing assignments.
The job I left was working for Sinclair Broadcast Group in the DC area, leading a new national editorial food & travel vertical. I led a team of 10 creators, editors and producers who made daily content for social/YouTube that then got repurposed (upcycled) to linear TV. With my fantastic team of content creators, including superstars like Monti Carlo and Hunter Hulbert, we passed over 250k followers across all social platforms in less than a year, and had already created a couple of TV series by the time I left.
Prior to that, I led the ST Content Studio at The Seattle Times, a creative agency I helped create inside the third largest independent newspaper in the US. In just three years I built a thriving business that functioned as a full-service creative and editorial shop. With my team of ten, I developed and executed multi-million dollar social/video/print campaigns for clients such as Delta Air Lines, Amazon, Paul Allen’s AI2, Whatcom County. I also oversaw the editorial operations of a new entertainment site (TheTicket) I pitched, developed and then created.
From my previous positions at Condé Nast, Mustache, Ish Entertainment and MTV Networks, I have extensive experience in TV, OTT, and digital video content development, working with brands such as Bon Appétit, Vogue, Condé Nast Traveler, Expedia, KLM. Visit Holland, The New York Times, Stella Artois, Google, Goop, Marriott, The Travel Channel, Discovery and more.
Trailer for a new social/TV series I created called “Let’s Eat!” which has already amassed over 5M views across platforms.
Big picture
In all my work. my aim is to create dynamic content that leverages intelligent approaches to programming, distribution, user experience, and responsible technology to achieve the desired objectives. I am also particularly proud of the many talented people I have hired, managed and mentored along the way.
My core competencies include creative direction, brand strategy, team management, content strategy, branded content development, video production, budget oversight, business development, writing and editing. I’m also currently working on my first feature-length documentary (Rubondo) which I plan to release in late 2026.
On a personal note, I am married to Nathan Lump and we have an adorable, stubborn dog named Marco.
Below are some recent posts/reels from my Instagram account, @runnette.
