About me
I’m a Washington, D.C.-based creative director and editorial leader with over 20 years of experience in social media, TV, print and advertising. I am expert at manage teams who produce engaging, impactful, and data-driven content across multiple platforms and channels.
What I do, and have done…
I currently work at Sinclair Broadcast Group, leading a new national editorial food & travel vertical that’s creating content for social/YouTube that then gets repurposed on linear. With my team we are planning to roll out several new channels this year and expand into fast channels and TV series in the near future.
I relocated to the Washington D.C. area from Seattle, and in my first year here I was a freelance creative director/editorial director for agencies like Prophet and my former employer, The Seattle Times, as well taking on a few freelance travel/culture assignments for various publications.
Before moving to D.C in early 2023, I led the ST Content Studio at The Seattle Times, a creative agency I helped create inside the third largest independent newspaper in the US. In just three years I built a thriving business that functioned as a full-service creative and editorial shop. With my team of ten, I developed and executed multi-million dollar social/video/print campaigns for clients such as Delta Air Lines, Amazon, Paul Allen’s AI2, Whatcom County. I also oversaw the editorial operations of a new entertainment site (TheTicket) I pitched, developed and then created.
From my previous positions at Condé Nast, Mustache, Ish Entertainment and MTV Networks, I have extensive experience in TV, OTT, and digital video content development, working with brands such as Bon Appétit, Vogue, Condé Nast Traveler, Expedia, KLM. Visit Holland, The New York Times, Stella Artois, Google, Goop, Marriott, The Travel Channel, Discovery and more.
My new social & linear series called “Let’s Eat”
Big picture
In all my work. my aim is to create dynamic content that leverages intelligent approaches to programming, distribution, user experience, and responsible technology to achieve the desired objectives. I am also particularly proud of the many talented people I have hired, managed and mentored along the way.
My core competencies include creative direction, brand strategy, team management, content strategy, branded content development, video production, budget oversight, business development, writing and editing. I’m also currently working on my first feature-length documentary (Rubondo) which I plan to release in late 2026.
On a personal note, I am married to Nathan Lump and we have an adorable, stubborn dog named Marco.
Below is a selection from my instagram account, @runnette.
